Getting ahead of our game
We always learned to purchase ski’s in summer and swim-shorts in winter. Always better pricing when you purchase goods off-season. Well, we all know that in this last year Nacra Sailing & Performance Sails had a lot on. In peak season there will never be enough capacity. All quite common for our season-influenced marine industry. It gave us the idea that could bring us ahead of our and your game with mutual benefit.
To get ahead for season 2019, we are about to disclose an offer to our Nacra 17 customers which we all can benefit from. Something we have never done; discounting Nacra’s publicly. And you know what, normally we can’t really. There isn’t just enough gross margin contribution in our industry to do so. But by trying to get ahead of our game we are running this pilot in 2018 to see if this will work.
Interesting for all stake holders:
Not just an ordinary discount, a seasonal discount that will get boats to you for a better price and we can plan and work ahead which results in:
- Better seasonal spread for delivery of boats year round
- Lower work flow interruptions mean better deliveries
- More and better focus for our valued customers
- Better balanced production for all integrated components
- Lowered price for boats as an incentive to our customer base
Contact your NACRA DEALER representative for more information.